Front and Center by Catherine Gilbert Murdock
Monday, August 1, 2011
Above the Treeline is pleased to announce that the Houghton Mifflin Harcourt Trade & Reference Division has selected Edelweiss, Above the Treeline's interactive publisher catalog system, to publish frontlist and backlist catalogs on the web. With the addition of the Houghton Mifflin Harcourt's frontlist and backlist titles, Edelweiss' web-based publisher catalogs will encompass more than 50,000 titles across 750 imprints from over 28 publishers.
Retailers, librarians, media, and other end users of publisher catalogs will be able to review Houghton Mifflin Harcourt's Fall 2010 titles via Edelweiss by the end of May.
"Edelweiss has a proven record of success in enhancing and potentially replacing traditional hard copy catalogs with web-based tools," said Laurie Brown, Senior Vice President, Sales & Marketing at Houghton Mifflin Harcourt, "We look forward to selling and promoting our titles more effectively than ever before."
"We're proud and excited to have Houghton Mifflin Harcourt choose Edelweiss as its digital catalog solution," said Treeline CEO John Rubin. "They really represent a tradition of publishing excellence for educational, professional, and leisure readers. They also have a reputation for successfully embracing technology, so we feel great about their decision."
About Houghton Mifflin Harcourt
Boston-based Houghton Mifflin Harcourt Publishing Company is a global education leader and the world's largest publisher of educational materials for pre-K–12 schools. The Company publishes a comprehensive set of best-in-class educational solutions, ranging from research-based textbook programs to instructional technology to standards-based assessments for students and educators. The Company also publishes an extensive line of reference works and award-winning literature for adults and young readers. With origins dating back to 1832, Houghton Mifflin Harcourt combines its tradition of excellence with a commitment to innovation
To learn more about Houghton Mifflin Harcourt, visit www.hmhpub.com.