November 8th, 2001 was Lord of the Rings Day! As fans prepared for the much-anticipated release of "The Fellowship of the Ring," the first film in New Line Cinema's epic movie trilogy, bookstores around the country celebrated publication of Houghton Mifflin's movie tie-in books, THE LORD OF THE RINGS OFFICIAL MOVIE GUIDE by Brian Sibley and THE LORD OF THE RINGS: THE FELLOWSHIP OF THE RING VISUAL COMPANION by Jude Fisher.
At 1:00 p.m. local time on November 8th, 2001, bookstores hosted a LORD OF THE RINGS event featuring a twenty-minute video created exclusively for Houghton Mifflin. It includes the story behind the J.R.R. Tolkien publishing phenomenon; exclusive interviews; behind-the-scenes film footage; and conversations with director Peter Jackson, artists Alan Lee and John Howe, as well as stars from the movie, including Ian McKellen, Elijah Wood, Cate Blanchett, Liv Tyler, Viggo Mortensen, and Orlando Bloom.