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Guerrilla Marketing

Completely Updated and Expanded 4th Edition


About the Book

“Failure to adapt is the leading cause of death,” reminds Jay Conrad Levinson in his introduction to the new, updated and expanded fourth edition of his seminal book Guerrilla Marketing (Houghton Mifflin, May 22, 2007). When Guerrilla Marketing was first published in 1983, Levinson challenged the traditional ideas about marketing for small companies and entrepreneurs and his innovative strategies changed the world of business. Almost twenty-five years and fourteen million copies later, Levinson has overhauled his approach to marketing for the guerrillas of the rwenty-first century.

The new edition of Guerrilla Marketing emphasizes the backbone guerrilla values of creativity and awareness while providing readers with revolutionary adaptations to “power up” their marketing plans. Levinson has updated his time-tested methods of guerrilla-style maximedia marketing, while incorporating an entirely new section on the correct uses and benefits of e-media marketing, including:

  • The critical elements of your company website – Learn to view your website with the eyes of a cynic. Remove unnecessary clutter and visual eyesores so the main idea in your sales copy stands out.
  • The attributes of a successful blog – Ensure that your blog is not a sales pitch in disguise. Readers should be able to navigate it easily and want to return. Blogs should provide the intimacy that is missing from mainstream media.
  • The future of podcasting – Keep your podcasts listener-friendly. A podcast can convey your personality more eloquently than a conventional ad, but it must also offer some educational or entertainment value.
  • E-mailing efficiently – As Internet technology develops, e-mail will remain its most important application. Learn how to use e-mail to create traffic for your company’s website: use short paragraphs, short sentences, and short words.

This completely new fourth edition of Guerrilla Marketing is a “chip off the old guerrilla block” as it blends the proven guerrilla marketing methods with important 21st-century updates in Levinson’s own unique style. The tactics explained in Guerrilla Marketing will help any business stand out and achieve success as only a true guerrilla can.



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