We all know how important backlist is to the continued success of booksellers and publishers. We have some amazing backlist gems, and to help you showcase some of our backlist titles and grow your business we have created two great programs.
Use either program or use both!
1. Build Your Own Promotion
Buy and Promote Houghton Backlist Titles.
Use Houghton Mifflin backlist titles in the promotions you already do during the year. Design your own promotions or, if you need help, use our suggested themes.
2. The Backlist Enrichment Program
Use this program to find and fill in the holes in your sections with our best-selling backlist books.
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Ask your Houghton Mifflin sales rep for details on these programs, including information on the generous terms.
