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Beyond Author Signings and Readings

Looking for a community tie-in? Traffic-building themed events can be designed around all kinds of popular ideas. Houghton Mifflin offers a wide range of resources, including event kits and costumes for children and suggestions for events for all ages. And don't miss our reading group recommendations!

Examples of successful authorless event materials include:


Events for Kids

Curious George

Curious George Party Kit

Activities and materials for 20 children ages 3 and up

The Polar Express

The Polar Express Party Kit

Includes activities and materials for 25 children ages 3 and up

Princess Party Kit
How to Be a Princess in 7 Days or Less! Includes planning guide with 6 different activities, paper crowns, and more for 24 children

The Old Farmer's Almanac for Kids
Features include fingerprinting, a birthday finder, puzzles, and more

Costume Characters Available
To reserve a costume call Costume Specialists at 1-800-596-9357. Houghton Mifflin characters include Curious George, The Man with the Yellow Hat, George and Martha, Tacky the Penguin, Lyle Crocodile, and Rotten Ralph.



Trade & Reference Authorless Events

American Heritage® Team Spelling Bee

Planet Dog Planet Dog (A Doglopedia) Benefits

Create a contest with curious facts about dogs and ask for a small donation with each entry to contribute toward an animal aid organization, such as Adopt-a-Greyhound, Animal Rescue League, and the Humane Society.



Recommended partnerships for in-store events include:
Sisters In Crime
Radio stations (partner for in-store events)
Local theater/acting guild groups
Children's theaters
College sports organizations
ACLU (in-store readings for Banned Books Week)
Breast cancer groups (serve as an in-store sign-up for fundraising walks/runs)
Real estate agents (in-store seminars)
Public radio and TV stations (member appreciation events and fundraisers in-store)
Chambers of commerce
Opera/Symphony/Orchestra
Second Harvest
Local literacy groups
American Heart Association




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